Top 5 Beauty Retail Apps in Nigeria Q2 2023: Performance Insights

In Q2 2023, the top beauty retail apps in Nigeria exhibited varying performance trends in terms of weekly downloads and active users. Here’s a closer look at the metrics for each app, based on Sensor Tower data.

Nykaa - Beauty Shopping App saw consistent growth in weekly downloads, starting at 108 in the last week of March and peaking at 291 in the first week of June. Active users also showed a steady increase, rising from 846 in late March to 1401 by early June.

Cheap Makeup for Women experienced fluctuating download numbers, with a peak of 205 in early May. The app maintained a stable download trend towards the end of the quarter, reaching 157 in the final week of June.

Purplle Online Beauty Shopping had a notable increase in downloads at the beginning of May, achieving 128 downloads. Active users for this app remained relatively stable, ranging between 391 and 532 throughout the quarter.

Fragrances.com.ng showed a peak in downloads mid-April with 74 downloads. However, the numbers declined towards the end of the quarter, with 15 downloads in the last week of June.

Korean Skincare EU experienced a varied download trend, reaching a high of 40 in early April. Active users for this app increased steadily, starting at 279 in late March and reaching 334 by the end of June.

These insights highlight the diverse performance trends among the top beauty retail apps in Nigeria. For more detailed analysis and data, visit Sensor Tower.